Lush's 2021 Valentine's Day Collection: A Celebration of Self-Love

As Valentine's Day approaches, Lush has unveiled its 2021 collection, designed to honor love in all its forms. Known for its whimsical and sometimes cheeky products, this year the brand has toned down its usual playful themes. Gone are the more risqué items, replaced by the straightforward yet enticing Naked Attraction massage bar.

The collection is relatively modest, featuring beloved staples like the Prince Charming shower gel and the Love Boat bath bomb. Notably, the Peachy bath bomb and the Unicorn Horn bubble bar, which had previously been part of the limited-edition Valentine's lineup, have now become permanent fixtures in Lush's offerings. This change is a reminder that sometimes, good things come to those who wait.

Featured Products

Tisty Tosty

– Subtle Rose Fragrance –

"The return of a Lush classic for Valentine's Day: a love potion made from rose buds and medieval folklore."

This bath bomb, which I first encountered in 2018, now comes in a heart shape adorned with rose buds. The message on the sides, "I choose to love and accept myself as I am in this moment," resonates beautifully with the theme of self-love that Valentine's Day promotes. It dissolves to reveal exactly seven rose buds, a number that symbolizes deep affection in the language of flowers. The experience culminates in a simple yet soothing bath, perfect for reflection and self-acceptance.

Its price? €5.50.

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Prince Charming

– Pomegranate and Marshmallow to the Rescue –

"The perfect shower gel for Valentine's Day! Fresh pomegranate juice delights the senses, while marshmallow root gently soothes the skin."

This shower gel is a must-have for the Valentine's collection. Its fruity and indulgent scent makes it a joy to use, and its thick texture is pleasantly luxurious.

Its price? €10 for 120g, €20 for 275g, €33 for 550g.

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Love Me Do

– Rose-Scented Bath Bomb –

"A Valentine's bath bomb to gift… or to enjoy yourself! It fills the bath with a stunning rose-red color and an exquisite rose fragrance, thanks to the absolute rose from Pakistan, which supports social and environmental regeneration in its region."

This unique bath bomb comes in muslin packaging, allowing you to steep it in hot water like a tea bag. Once the water is beautifully colored, you can open the package to release dried rose petals for a romantic touch. However, I found it challenging to relax with so many petals, so I removed them to fully enjoy the delightful rose scent.

Its price? €8.50.

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Blow Me A Kiss

– Fun and Fruity Bubbles –

"This special Valentine's Day bubble bar turns the water a charming carmine color while covering it in fruity bubbles of bergamot and davana. Blow through the lips to create a bubble or two…"

This playful, reusable bubble bar allows you to create your own bubbles while coloring and foaming your bath water. It’s a fun product for both kids and adults alike, evoking a sense of childlike wonder. Just let it dry for your next bath!

Its price? €7.50.

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Heart Beat

– Nourishing Rose Bath –

"A love-infused Valentine's bath bomb, scented with Rose Jam! Adorned with golden hearts made from cocoa butter that softens the skin, it also contains a hint of popping candy that crackles gently in the bath as it dissolves."

I particularly love the three golden cocoa butter hearts surrounding this bath bomb. They provide a nourishing experience, and as it dissolves, the crackling sound mimics a heartbeat, culminating in a vibrant coral bath. The floral scent adds to the sensory experience, making it delightful in every aspect.

Its price? €7.50.

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Love Boat

– On a Sea of Essential Oils –

"The cruise is fun – it’s just waiting for you! This effervescent boat carries a romantic cargo of orange and lemon from Sicily with zesty scents."

This well-known bath bomb invites you to set sail on a love cruise! I still appreciate its design and citrus fragrance, although I wish the small hearts beneath the boat didn’t sink to the bottom of the tub. The experience ends with a lovely pink/purple bath sprinkled with glitter.

Its price? €6.50.

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Love Locket

– Perfectly Blackcurrant! –

"Don’t keep your love locked away: unleash its delicious blackcurrant fragrance in the bathtub! The uplifting bergamot will invite good vibes into your bathing experience."

This year, Lush has updated the Love Locket bath bomb with a new yellow cap. Inside, colorful hearts remain, and I adore these 3-in-1 bath bombs. To use it, simply pour the hearts into the bath and then drop in the bomb itself. The colorful spectacle is a treat for the eyes, resulting in an orange-hued, fruity-scented bath.

Its price? €9.95.

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My Thoughts

This Valentine's collection is perfect for anyone who loves flowers and the color pink! Personally, I found it delightful, especially the Heart Beat bath bomb. Whether single or in a relationship, everyone can enjoy this collection, which ultimately encourages us to appreciate our own company.